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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
by Thomas W. Miller
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Marketing Data Science Modeling Techniques in Predictive Buy Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python FT Press Analytics on FREE SHIPPING on qualified orders Marketing Data Science Modeling Techniques in Predictive Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python FT Press Analytics Kindle edition by Thomas W Miller Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python FT Press Analytics Marketing Data Science Modeling Techniques in Predictive Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python FT Press Analytics by Thomas W Miller Now a leader of Northwestern Universitys prestigious analytics program presents a fullyintegrated treatment of both the business and academic elements of marketing applications in predictive analytics Marketing Data Science Modeling Techniques in Predictive Now a leader of Northwestern Universitys prestigious analytics program presents a fullyintegrated treatment of both the business and academic elements of marketing applications in predictive analytics Writing for both Selection from Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python Book Marketing Data Science Modeling Techniques in Predictive Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python Starting where Millers widelypraised Modeling Techniques in Predictive Analytics left off he integrates crucial information and insights that were previously segregated in texts on web analytics network science information technology and programming Modeling Techniques in Predictive Analytics with Python and R vi Modeling Techniques in Predictive Analytics with Python and R Today’s world of data science brings together information technology professionals fluent in Python with statisticians fluent in R These communities have much to learn from each other For the practicing data scientist there are considerable advantages to being multilingual Marketing Data Science Modeling Techniques in Predictive Thomas W Miller is faculty director of the Predictive Analytics program at Northwestern University He has designed courses for the program including Marketing Analytics Advanced Modeling Techniques Data Visualization Web and Network Data Science and the capstone course Marketing Data Science Modeling Techniques in Predictive About Features The fullyintegrated expert handson guide to predictive analytics and data science for marketing Fully integrates everything you need to know to address real marketing challenges – including all relevant web analytics network science information technology and programming techniques Introduction to Modeling Techniques in Predictive Consider three general approaches to research and modeling as employed in predictive analytics traditional dataadaptive and modeldependent See Figure 11 The traditional approach to research and modeling begins with the specification of a theory or model Classical or Bayesian methods of statistical inference are employed Modeling Techniques in Predictive Analytics vi Modeling Techniques in Predictive Analytics Covering a variety of applications this book is for people who want to know about data modeling techniques and the benefits of analytics This book is for people who want to make things happen in their organizations Predictive analytics is data science The literature in the field is massive
